Our Purpose

Our story:

We strived to be successful since around 1995, starting our first business. Somehow, we always managed to get by, we always managed to be partially successful but never achieved financial freedom, we didn't achieve true success.

We studied marketing. We implemented everything we knew, but somehow,  we always ended up a little bit short of money. We always struggled.

Now, many who look at our lifestyle will say we could have done it differently, and been successful. And they are right. We put 2 kids through private school - we could have saved the money by putting them in a state school. We had some amazing vacations - we could have saved the money and paid off debt.

So why didn't we? Why weren't we successful?

You might have heard that the definition of insanity is doing the same thing over and over and expecting a different result? Well, we were doing the same thing over and over. Working hard, applying the same strategies over and over.

It didn't matter how much knowledge we had. We have spent over $100,000 on knowledge, without achieving financial freedom.

One day it dawned on us.

It was during another seminar.

I had paid over $2,000 to learn a new strategy, a new tactic, for Twitter advertising. It was a 3-day course, and I traveled internationally to attend.

The guy teaching it is worth over $10 million.

During the 3 days, he literally spent one and a half-day on mindset.

And it changed our lives.

We finally saw the missing pieces.

We had the knowledge. We had the understanding of all the mechanics to make it happen.

We were missing the right mindset.

We have spent years studying Tony Robbins, attended personal development seminars, and worked on our selves. But we had never connected business and mindset in the way the trainer did it in the seminar.

We realised that there are three things you need to be successful. You can achieve some level of success with any one of these, but the power only kicks in when they work together as a trifecta.

Firstly, you need support. Most people who go it alone will fail. Whether that support is having staff, or a coach or a mentor, you cannot do it all alone. If nothing else, a coach or mentor will get you there much, much quicker.

Secondly, you need the right mindset. You need to understand how to handle pressure, how to keep yourself focused and on track, how to take actions that align with what you are working to achieve. If you have a mindset that lacks congruency, you'll fail. You can so easily have belief systems that work in opposition, preventing you from being a success. For instance, many, many people don't believe they are worthy of success, and as long as that mindset exists, they'll sabotage themselves. If you believe you won't make more than $5,000 a month, you'll subconsciously adjust your behaviour and decisions so your income will be limited to an average of $5,000 a month.

And finally, you need knowledge so you can make the right choices from a position of strength. Say you want to be a mechanic. You'll need the knowledge of how to repair a car. If you don't know what a carburetor does, you won't know how to fix a car that won't start. Yet so many people believe they can start a business without the core knowledge they need.

If you don't know how to run a split test on your advertising, you won't know how to make it profitable. If you don't know how to manage your cash flow, you'll run out of money and will have to shut down.

We realised that virtually everyone out there with an offer is focusing on a tactic or a strategy. How to be great at building a Facebook page. How to drive traffic to your website. Or how to set goals. How to sell. How to persuade. And many cover the mindset. Affirmations. Overcome fear of public speaking.

Yet we noticed - virtually nobody puts this into an overall system. Everyone is selling the pipedream, the "next big thing".

Of course, lots of people have been successful in buying "the next big thing", we won't knock that at all. Yet so many more buy it, and fail. They lack support. They lack the mindset.

We're on a journey to change that.

We focus on midlifers who want to reinvent themselves, creating a thriving, healthy business and lifestyle, and becoming financially free. We're midlifers ourselves, so we understand a lot more about the pressure of feeling that your time is running short, of how having an empty nest can be a driver for making changes in your life, for example.

We believe midlifers have a lot of skills and knowledge that can help others and need a support network that can help them be successful.

We're focused on building that support network around them. That's truly the core part of our business - to build the support structure that allows them to be successful. It's the key driver for our company, for achieving our mission.

The support is centered around 3 elements.

First of all, you're not alone. There's a lot of people out there who want you to succeed and believe in you, and we do too. We can be with you every step of the way, be your sounding board, help you figure out what to do next.

Secondly, we work on your mindset. We help eliminate self-sabotage. We help create new beliefs that will help you achieve your goals rather than stop you from reaching them

And finally, we help you gain the knowledge you need to build your business. How to do your marketing and sales. How to build your business. How to recruit staff.

You know, this is a massive undertaking, and one thing that makes us unique is that we don't insist that you buy our stuff. We will help and support you regardless. Our mission is to make you successful, however that is achieved.

So if you need to create a very successful Facebook page, we might have a course on how to do it, but we may tell you to go and speak to an industry expert in the field and buy into their mentoring and training. And we might not make any money from you buying that training.

If it's something that's useful for a lot of our community, we'll bring in an outside expert who will teach.

You see, our interest is making you successful, and if buying someone else's training for a specific purpose will help with that, we're all for it.

There's just too much for a single company to cover. We cannot be experts in everything. But we can help you identify what experts you need to be successful, and we can support you in implementing that.

You see, our mission is to empower midlifers to reinvent themselves, creating a thriving, healthy business and lifestyle, and becoming financially free.

Everything we do is focused on that goal.